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Videos

Research disaster movies

This interactive session takes a candid look at some of the disastrous things than can go wrong when running a research project and the things you need to know to avoid featuring in a research disaster movie of your own making.

Catalogue: Congress 2018
Author: Jon Puleston
September 23, 2018
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Citation

Puleston, J. (2018a, September 23). Research disaster movies. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/research-disaster-movies


Videos

The Big Data lab

After a first hype, opinions with regard to the value of Big Data for decision making are much more differentiated: is Big Data the universal answer? Will the massive amounts of new data sources be the end of market research? Many are disillusioned...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ralph Wirth, Norbert Wirth
June 15, 2016
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Citation

Wirth and Wirth (2016a, June 15). The Big Data lab. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/the-big-data-lab


Videos

The Big Data lab

After a first hype, opinions with regard to the value of Big Data for decision making are much more differentiated: is Big Data the universal answer? Will the massive amounts of new data sources be the end of market research? Many are disillusioned...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ralph Wirth, Norbert Wirth
June 15, 2016
×

Citation

Wirth and Wirth (2016a, June 15). The Big Data lab. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/the-big-data-lab


Videos

Re-imagine marketing research

Imagine a world in which communications through all touchpoints are 'RAVES', which stands for being RELEVANT and RESPECTFUL, ACTIONABLE, VALUABLE whether in monetary, cognitive or emotional terms and provide an exceptional EXPERIENCE, telling a...

Catalogue: Congress 2016: #WOW
Author: Jerry (Yoram) Wind
June 15, 2016
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Citation

Wind, J. (2016a, June 15). Re-imagine marketing research. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/re-imagine-marketing-research